André was born and bred in the heart of the flower paradise, Namaqualand in the little town of Kamieskroon. Here with the inspiration of his father, who was a nature lover and keen photografer, he inherited his passion for the great outdoors. 

He started off his career as a professional soldier in the Parachute Batallion of the South African Defence Force, where he chased his adventurous dreams. In 1988 he left the military and started a career in the financial services world. But in 1995 he undertook his first off road expedition in the Skeleton Coast and Namib Desert areas of Namibia. 

Soon thereafter he entered the 4x4 Driver Training arena. Eversince he has established Just 4x4 Adventures and Riverbank Off Road Academy. As owner he is responsible for the day-to-day running of the company, but his passion is to constantly explore new destinations and wilderness areas.